Football Nutrition Coaching for Ambitious Players
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Fuel Your Game exists for one reason:
to help footballers fuel smarter, recover faster, and perform at their absolute best — with personalised nutrition that actually works.
Whether you’re a developing academy player, a parent supporting your child’s dream, or a senior player pushing for the next level, Fuel Your Game gives you the structure, clarity, and expert guidance you need to gain a real competitive edge.
Our Mission
To deliver elite-level football nutrition coaching to players of all ages — without the guesswork, confusion, or generic advice you find online.
Proper fuelling transforms players.
Energy goes up.
Injuries drop.
Performance gets consistent.
Confidence grows.
Fuel Your Game is here to make sure every player has access to that advantage.
Meet Alex Maton: The Expert Behind Your Success
Meet Alex Maton — Football Nutritionist & Performance Specialist
I’m Alex, founder of Fuel Your Game.
I’m a Level 4 Sports Nutritionist, Sports Scientist, and long-time football performance coach with nearly 20 years of experience working across every level of the game — from grassroots players to Premier League athletes and even the China National Team.
Across thousands of hours of coaching, analysis, and player development, one thing became clear:
The players who fuel right always outperform the ones who don’t.
That’s why I built Fuel Your Game — to give players the exact nutrition strategies used in elite academies and professional setups, but personalised to their goals, training load, age, position, and lifestyle.
My approach is simple:
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No fad diets
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No unnecessary restriction
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No one-size-fits-all meal plans
Just clear, football-specific advice that improves:
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Performance
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Recovery
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Strength
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Body composition
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Consistency
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Long-term health
I’ve helped players overcome fatigue, build lean muscle, reduce soft-tissue injuries, improve match-day endurance, and transform their confidence on the pitch.
Your goals become my goals.
Our Proven Method for Peak Performance
At Fuel Your Game, we don’t take a one-size-fits-all approach. We’ve developed a 360-degree methodology that addresses every aspect of athletic performance and personal health. From advanced nutrition protocols to cutting-edge recovery techniques, we provide a comprehensive system that helps you dominate in all areas.
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Why Fuel Your Game?
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Personalised Approach
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Comprehensive Support
We don’t do cookie-cutter solutions here. Your body, your goals, and your lifestyle are unique. That’s why we create fully customised nutrition and coaching plans that are laser-focused on your success. Whether you're aiming for football-specific excellence, weight management, or holistic wellness, every strategy is tailored for you.
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Expert Accountability
It's easy to lose focus when the journey gets tough—that’s where we come in. With Fuel Your Game, you have an expert in your corner, pushing you through every hurdle, holding you accountable, and adapting your plan to ensure success.​
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Your journey with us doesn’t end with a plan—it begins there. We provide consistent support and guidance, ensuring you’re always on track. Regular progress check-ins, proactive adjustments, and ongoing feedback keep you moving toward your goal with precision.
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Proven Results
This isn’t theory; it’s fact. The results we deliver are grounded in the latest scientific research and have been proven to work with athletes at every level. From performance improvements to faster recovery and enhanced well-being, our clients experience tangible transformations that elevate their game.
Success Demands Action—Are You Ready?