At Fuel Your Game, our mission is bold and simple: To empower athletes and individuals to unlock their peak potential through personalised nutrition and elite coaching. We're not here to give you generic advice. We’re here to give you the tools to dominate, whether you're on the pitch or mastering your own health goals.
Welcome to Fuel Your Game: Where Champions Are Made
Your success starts with understanding that high performance isn't an accident—it's the result of precise, intentional action. What you fuel your body with defines how you perform, how fast you recover, and how long you stay in the game.
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Whether you’re a pro footballer pushing for the next level or someone looking to optimise your health, our tailored strategies are designed to deliver results. This is where you transform into the best version of yourself.
Meet Alex Maton: The Expert Behind Your Success
Success doesn’t happen by chance. It’s built on expertise, passion, and relentless pursuit of excellence.
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I’m Alex Maton, a Level 4 Sports Nutritionist and Sports Scientist, and I’ve been where you are. My journey started from the trenches of professional football, working with Premier League elites and the China National Team. But more than that—it started with a personal transformation. I saw firsthand how a meticulously crafted nutrition plan could take an athlete from good to elite.
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That’s why I’m here. To bring that expertise to you. With over a decade of experience and a deep understanding of the specific needs footballers and athletes face, I’m dedicated to giving you the competitive edge, both on and off the field.




Our Proven Method for Peak Performance
At Fuel Your Game, we don’t take a one-size-fits-all approach. We’ve developed a 360-degree methodology that addresses every aspect of athletic performance and personal health. From advanced nutrition protocols to cutting-edge recovery techniques, we provide a comprehensive system that helps you dominate in all areas.
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Why Fuel Your Game?
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Personalised Approach
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Comprehensive Support
We don’t do cookie-cutter solutions here. Your body, your goals, and your lifestyle are unique. That’s why we create fully customised nutrition and coaching plans that are laser-focused on your success. Whether you're aiming for football-specific excellence, weight management, or holistic wellness, every strategy is tailored for you.
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Expert Accountability
It's easy to lose focus when the journey gets tough—that’s where we come in. With Fuel Your Game, you have an expert in your corner, pushing you through every hurdle, holding you accountable, and adapting your plan to ensure success.​
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Your journey with us doesn’t end with a plan—it begins there. We provide consistent support and guidance, ensuring you’re always on track. Regular progress check-ins, proactive adjustments, and ongoing feedback keep you moving toward your goal with precision.
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Proven Results
This isn’t theory; it’s fact. The results we deliver are grounded in the latest scientific research and have been proven to work with athletes at every level. From performance improvements to faster recovery and enhanced well-being, our clients experience tangible transformations that elevate their game.

Success Demands Action—Are You Ready?